SEO analytics for the sites you run

Athena brings Google Search Console, Google Analytics 4, Bing Webmaster Tools and AI assistant traffic into one workspace per site. On top of the numbers sit the things you do with them: target keywords, a writing board, site audits and a monthly report.

It's in private beta at athenaco.site. People join a waitlist, get invited a few at a time, and sign in with Google to create their own workspaces.

Clicks and rankings are in Search Console. Sessions are in Analytics. Bing has its own console, and visits from ChatGPT or Perplexity are easy to miss altogether. Checking how a site is doing means opening several tabs and lining up date ranges by hand.

Even then, the data rarely says what to do next: which page to fix, which keyword is close to page one, or which post to write.

Every site gets a workspace that compares each number with the period before. Search, AI traffic and keyword targets sit side by side, so a morning check takes one screen instead of five tabs.

The product is built around the places a site owner spends their time. Each page answers one question and points to the next step.

Each post on the writing board is tied to the keyword it targets, so once it's live you can see what it earns. Competitor share comes from Semrush files, and audits, indexing checks and monthly reports close the loop.

Google Search Console, Google Analytics 4 and Bing Webmaster Tools connect directly. Semrush and Ahrefs are optional file uploads. AI assistant visits are picked up from the Analytics data.

Athena asks Google for read-only access, so it can't change a site or its settings. Numbers sync every morning, the first sync brings in up to 16 months of history, and a number fixed by hand is marked as overridden instead of being overwritten.